MOCO x FEYRE MEDIA

Objective

To establish MOCO as the leading brand in the coffee industry that not only serves artisan, ethically sourced coffee but also celebrates the special moments that coffee creates.

Our primary target audience are coffee lovers aged between 20-45, who appreciate premium quality coffee, are environmentally conscious, and value the social and personal moments that coffee enables

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Key Messaging

  1. MOCO - The Heart of Your Coffee Moments: Communicate that MOCO isn't just about coffee, it's about the moments that coffee creates, the conversations it enables, and the relationships it strengthens.
  2. MOCO - Quality and Ethically Sourced: Highlight MOCO's commitment to sourcing only the finest quality beans from sustainable and fair-trade sources.
  3. MOCO - Perfect for Any Time of Day: Emphasize MOCO's versatility, with blends perfect for any time of day, whether it's a morning pick-me-up or a relaxing evening blend.

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50k
Product sales
275
Event attendance
10k
Follower growth
5:1
ROI