For coffee lovers

HOOYA is a coffee shop that seeks to provide a unique, personalized experience for coffee lovers. At HOOYA, every cup of coffee is more than a drink—it's a moment of indulgence, a commitment to sustainability, a nod to the global community, and a spark of innovation. By implementing this brand strategy, HOOYA aims to establish a strong, recognizable brand that resonates with their target audience, distinguishes them from its competitors, and drives business growth and customer loyalty.

PRINT MEDIA

Large format print materials, such as posters and banners, feature eye-catching designs, compelling taglines, and hand-drawn images of featured products.

Packaging design to reflect brand messaging.

‍

Strategy

In-Store Experience: Warm, welcoming ambiance in stores, characterized by comfortable seating, tasteful decor, and friendly, knowledgeable staff.
Digital Presence: Maintain active online presence, including an intuitive website and engaging social media accounts that inform, entertain, and engage customers.
Community Events: Events and activities, both in-store and in local communities, that align with brand values and further establish brand presence.
Customer Service: Top-notch customer service, influenced by brand guidelines, whether in person, via phone, or through digital channels.

Communicate the brand through various channels such as social media, our website, in-store signage, print, and digital advertising. Our messages will consistently highlight brand values and promise, with a focus on the unique HOOYA coffee experience, and sense of community.

HOOYA is more than just a coffee shop; it's a unique coffee experience! To create a unique way for the community to express themselves, we have designed a set of personalized emojis that speak the brand language.

For coffee lovers

PRINT MEDIA

Large format print materials, such as posters and banners, feature eye-catching designs, compelling taglines, and hand-drawn images of featured products.Packaging design to reflect brand messaging.

Strategy

HOOYA is more than just a coffee shop; it's a unique coffee experience! To create a unique way for the community to express themselves, we have designed a set of personalized emojis that speak the brand language.

Community Engagement

Large format print materials, such as posters and banners, feature eye-catching designs, compelling taglines, and hand-drawn images of featured products.

Packaging design to reflect brand messaging.